UrHive
Honey Marketplace
UrHive is a honey marketplace designed around authenticity, aesthetics, and transparent information to create a trusted buying experience.
Concept
Product Design, Branding
Client
Self initiated
Tools
Figma, Notion
Overview
Honey is widely used across skincare, wellness, medicine, and healthy living, yet many honey shopping platforms fail to reflect those qualities in their digital experience.
Most feel cluttered, outdated, or difficult to navigate, making it harder for users to discover products and trust what they're buying.
UrHive explores how a honey shopping experience can better balance aesthetics, usability, and transparency helping users find the right product while building confidence in their purchase.
The Problem
While reviewing existing honey-selling platforms, I noticed a recurring pattern: they were functional, but rarely engaging. Product information was difficult to scan, navigation felt cluttered, and trust-building details were often buried or unclear.
For a product category built on authenticity and trust, these gaps create friction in the buying experience.
The Solution
Create a honey shopping experience that feels modern, trustworthy, and easy to navigate.
Why It Matters
Honey buyers aren't just evaluating the product—they're evaluating the brand behind it.
A confusing or outdated experience can weaken trust before users even reach the product details. A better experience doesn't just support purchases; it helps build long-term confidence in the brand.
Target Audience
UrHive was designed for honey lovers and natural product enthusiasts who value authenticity, clarity, and trust when shopping online.
Primary User Groups
Health-conscious buyers
Skincare & beauty enthusiasts
Homemakers and mothers
Natural remedy users
Elderly and middle-aged shoppers
While some users prioritize functionality over aesthetics, a well-designed experience can make browsing easier, increase confidence, and encourage repeat engagement.
Personas
To keep design decisions grounded in real user needs, I created two personas with different motivations. While both value authenticity and trust, they approach buying honey differently. One prioritizes aesthetics and benefits, the other prioritizes sourcing and product transparency.
To better understand how users discover, evaluate, and purchase honey products, I mapped their goals, motivations, and browsing behavior.
Key Insights
After mapping user journeys and motivations, three key insights emerged:
1. Users discover products differently
Some users search directly, while others prefer browsing categories or promotional content.
2. Trust starts with presentation
A clean and polished interface creates a positive first impression and encourages exploration.
3. Information drives purchase decisions
Users still rely on reviews, sourcing information, certifications, and product details before committing.
Translating Insights into Design
UrHive was built around the key needs uncovered during research: trust, clarity, and effortless product discovery. Each screen was designed to reduce uncertainty, simplify decision-making, and make browsing feel more enjoyable.
The following screens show how these insights shaped the final experience:
Design Decisions
The screens above show the final experience. The table below breaks down the thinking behind it what was designed, why it was designed, and how each decision supports user needs and business goals.
